MANILA – MullenLowe Open, the experiential marketing arm of the MullenLowe Group, emerged victorious in a recent 3-way pitch for 2GO.
The assignment includes development of shopper marketing materials and in-store promotions.
Commenting on the win, 2GO AVP and Group Marketing Head Francis Chua said, “I was impressed by the team’s capability and enthusiasm from the briefing up to the pitch presentation. Their excellent work made it easy for us to award this part of the business to MullenLowe Open.”
The task was to future-proof the brand and make it appeal to younger audiences.
Strategic thinking, design discipline and chemistry with key clients were factors that led to MullenLowe Open being awarded the business.
Alan Fontanilla, Managing Director of MullenLowe Open shares, “We’re excited to work with 2GO, and to flex our muscles doing work that reflects our experience in retail marketing and customer experience management.”