SHANGHAI – November 18, 2013 – In a move that underscores the growth of the agency’s digital services, JWT Shanghai managing director Dan Ingall announced today the promotion of Eugene Chew to the newly created role of chief digital officer.
Chew was most recently the agency’s director of digital strategy, a role he’s held since he joined in 2011.
In his new role, Chew will drive digital capability and revenue growth across the agency.
“JWT Shanghai has gone through a major transformation over the last two years, and has established its reputation as a creative agency that can deliver effective, engaging digital work as part of holistic communication solutions for clients. This new role shows how critical digital is to what we do, and will help us take it to the next level,” said Ingall.
Meanwhile, Chew said, “We are a channel agnostic agency with a digital heartbeat. The CDO has to evangelize digital, push for structural change and inspire innovation; but at the same time, it’s largely about keeping everyone happy.”
“Our people and culture are very important to us – it is what differentiates us and enables us to constantly evolve and bring the best possible solutions to growing our clients’ brands and businesses,” he added.
