By mid-year, Saatchi & Saatchi Asia will have a new regional CEO: Justin Billingsley, formerly brand director at high-profile UK telecom carrier Orange.
A veteran marketer whose resume includes Nokia (as global marketing director for mobile phones) Coca-Cola and Unilever, Billingsley departs Orange in May. His agencies there, where he was a vocal champion of digital, included Fallon, POKE and Mediaedge:cie.
Though new to the agency side, the Australian Billingsley is not new to the region. He has been country marketing manager for Coca-Cola Indonesia, marketing manager for Coca-Cola New Zealand and senior brand manager for Coca-Cola South Pacific. Prior to joining Coca-Cola, Billingsley worked for Unilever in Australia.
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