Here come the rains again, and with it comes a statement from the Outdoor Advertising Association of the Philippines (OAAP). The country’s pioneer OOH group rejuvenates its stand to regulate and standardize the outdoor advertising industry.
Top of the agenda: Billboards. The OAAP addresses a number of critical matters concerning the panoramic contraptions of tarp, wood and steel that divide the heavens from the highways. Billboards contain elements that include: sites, construction, materials, observance of safety measures and operational and ethical practices of outdoor advertising displays. The OAAP stresses vigilance in the wake of recent history, the mighty Milenyo, and so the call for strict adherence to governmental policies, structural specifications and code of ethical conduct is timely.
The OAAP is a private entity and an Advertising Board of the Philippines (AdBoard) member, that advocates strict compliance with public safety standards and regulations. It does not regulate the billboards situated atop bridges and the MRT/LRT (public light rail) sites. These displays are regulated by government agencies outside and beyond the jurisdiction of the OAAP.
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