MANILA — Ogilvy & Mather Philippines, DDB Group Philippines, and McCann Worldgroup Philippines entered R3 Worldwide’s Creative Agency rankings for 2018 as each agency notched two new accounts each during the first two months of the year. In the media agency rankings, Vizeum won the most number of new accounts at three wins.
Ogilvy & Mather Philippines won SM Cinema and Payless Shoes in January. DDB gained Classic Savory and Okada Manila projects, while McCann Worldgroup Philippines won projects with Lee Philippines and First Philippine Holdings in February. Rounding out R3 Worldwide’s Philippine rankings for January and February was Publicis Groupe which won the Campbell Soup account.
Vizeum led Philippine media agencies with three account wins — 2Go, Goldilocks Bakeshop and Foodshop, and Bridgestone. Universal McCann, Initiative, Publicis Groupe, Spark Foundry, MediaCom, Wavemaker, and SapientRazorfish all won one account apiece. Notably, Universal McCann won Coca-Cola Philippines’ media AOR after an agency review conducted by the beverage company last year.
R3 Worldwide is an independent global consulting company focused on improving the effectiveness and efficiency of marketers and their agencies.