They may not have an ECD, but they have a finalist: Ogilvy & Mather’s "Giant Box" billboard for DHL Worldwide Express has been named a Finalist in the Billboard category of the London International Awards. Of 17,969 entries to the competition, only 5% reached Finalist status.
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"This is a tough category. So it is nice to see work that’s out-of-the-box without being frivolous with the product," said Barbara Levy, President of the London International Awards. (One only hopes the pun was intended.)
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We’ll find out sooner than usual whether the DHL billboard delivers the metal as well the message: winners are announced Nov. 10 in London.
