PHILIPPINES, AUGUST 5, 2010 – The 8th Strategic Marketing Conference and Competition (STRATMARK8) held at the Aliw Theater on July 30, 2010 encouraged 2,800 future marketing managers to find inspiration in the global Pinoys. Themed "Pinoy as a Global Brand", the youth marketing conference was organized by the Philippine Marketing Association (PMA) in cooperation with the Philippine Junior Marketing Association (PJMA).
"Globalization, with the help of technology, has changed the way we do business. We have all seen how the internet has made it possible for unknown brands to compete and corner markets of the world," said Nick Fontanilla, PMA President. "Therefore, it is high time that we nurture small and medium enterprises to forward their cause as Pinoy entrepreneurs by inspiring them with the dynamics of these critical areas and concepts," Fontanilla added.
STRATMARK8 featured Filipino marketers behind locally and internationally-recognized Pinoy brands. Advertising industry top brass Emily Abrera, chairman emeritus of McCann Worldgroup Yolly Ong, group chairperson of Campaigns and Grey discussed advertising and communication challenges and responses in their keynote speeches.
Food, travel and travel emerged the main themes driving the success of the Filipino brand. Anton Diaz of the blog Our Awesome Planet and Jovel Cipriano of www.pinoydelikasi.com opened up the possibilities of the web, while The Filipino Channel’s Jeffrey Remigio discussed bringing content to the global Filipino.
Pinky Yee of Goldilocks and Robert Trota of Max’s talked about their food brand’s acceptance overseas; Ballet Manila Artistic Director Lisa Macuja and My Shelter Foundation’s Illac Diaz spoke about reaching out to a wider target audience.
The conference was hosted by Sam Y.G., Slick Rick and Tony Toni of Boys Night Out, Magic 89.9.
The STRATMARK competition brought to the fore ideas and research findings on the youth market from university students.
STRATMARK will tour the country through satellite caravan events in Cebu and Davao in September and Baguio in November.
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