MANILA – PHD, awarded as Media Network of the Year in 2015*, celebrates yet another win with the acquisition of three accounts for Q1 and Q2. Adding to its roster of big clients are – 2GO Group for Creative Media; GSK Consumer Healthcare specific to Physiogel for Public Relations, Scotts for Activation and Digital, and Oilatum for Digital; and its latest win, Anytime Fitness Asia for Public Relations and Digital services to handle five Asian markets – Singapore, Hong Kong, Malaysia, Taiwan, and Philippines.
Omnicom Media Group Philippines under the leadership of its President and CEO, Mary Buenaventura, has led the expansion of the agency’s services to cover full integrated marketing communications. FUSE, the business unit arm responsible for below-the-line executions with expertise in public relations, events, and activation; and Omnicom’s Digital arm with strength in creative content and media buys are aggressive in winning new businesses.
“This is definitely an exciting time for PHD. As the media ecosystem continuously changes, PHD is hardline to deliver utmost competence in infusing creativity in media,” shares Buenaventura. “Finding a better way is the agency’s mantra, and as an entrusted partner of our clients, PHD pushes itself to always bring something new to the table with them team’s innovative thinking and strategic planning. We make sure the vision of our brands are effectively communicated.”
The agency bested both regional contenders and boutique players to win the Anytime Fitness Asia account, adding the first fitness agency to its roster. Anytime Fitness, which has just been awarded Entrepreneur Magazine’s #1 top global franchise two years in a row, has seen phenomenal growth in the region.
“We chose PHD because of their proven muscle across the region and their true understanding of integration – of our medium, our message, our market. We need a partner that can support our growth to scale, one who truly believes in breaking down barriers. We found it in PHD, and we look forward to bringing them with us as we expand further in the region,” says Vanessa Orendain, VP for Marketing and Communications, Anytime Fitness Asia.
2016 has been a good year for PHD and Omnicom Media Group. PHD’s expertise and knowledge of the current trends and demands of the industry, combined with the guidance and leadership of Omnicom Media Group, these new partnerships is expected to drive good results to its new clients.