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ASIA-PACIFIC – SINGAPORE, DECEMBER 2010 – Soo Kee Jewellery has appointed BBDO/Proximity Singapore to create their new brand campaign after a three-way pitch. The new campaign from BBDO/Proximity includes print, in-store and BTL advertising, with follow-up expanding to other channels.
Kate Ang, Soo Kee Jewellery brand manager, says, “Soo Kee Jewellery is the perfect t to celebrate all the important milestones in life. We were very excited with the ideas presented by BBDO/Proximity and feel they were best equipped to bring this promise to life in our communications.”
“This is our first engagement with Soo Kee. Being chosen by a jeweller for the craft and detail we put into the work is something we’re very proud of”, says BBDO/Proximity Singapore ECD Jonathan Teo. “We believe the campaign is a lovely idea and will help Soo Kee seal their position as the Jeweller of choice for celebrating all of life’s special moments”.
This assignment adds to BBDO/Proximity Singapore’s new business tally for 2010, which includes the wins of DHL for Proximity and the alignment of the Johnsons Baby brand.
