Thailand’s creative industry was among the big winners at the 2026 Cairns Crocodiles Awards, taking home some of the festival’s highest honours.
Held in Australia as part of the three-day Cairns Crocodiles presented by Pinterest festival of creativity, the awards celebrate outstanding work from across the Asia-Pacific region. Among this year’s standout winners was Grey Thailand, whose Fertilizer 2.5 campaign, created in partnership with the Thai Health Promotion Foundation, emerged as one of the festival’s most awarded and talked-about pieces of work.
The campaign was named Southeast Asia Campaign of the Year, recognising its creative excellence and potential impact on both public health and the wider regional creative landscape. In a poignant moment during the awards ceremony, the accolade was dedicated to the memory of Sompat Trisadikum, who passed away last year.
“Fertilizer 2.5 is a brilliant example of creativity being used to solve a real-world problem,” said Rosie Oakshott, managing partner at The Misfits Media, publisher of B&T and Cairns Crocodiles.
“The campaign combined innovation, purpose and measurable impact, making it a deserving winner of Southeast Asia Campaign of the Year.”
Oakshott added that to see the award dedicated to the memory of the much-loved chief creative officer of Grey Thailand, Trisadikum, made the moment even more meaningful, and a fitting tribute to someone who contributed so much to the region’s creative industry.
The campaign’s strength lay in its ability to reframe a public health crisis as a creative and scientific opportunity, meeting one of Thailand’s most pressing environmental challenges with a genuine solution. Fertilizer 2.5 is a chemical-free, fast-acting formula that eliminates the need for agricultural burning all together.
A public health and sustainability initiative as much as a campaign, Fertilizer 2.5 was recognised by award judges for pushing sustainability forward on a global scale. It was deemed a rare example of creative work that doesn’t just communicate change but delivers it.
The campaign won Gold Awards in both the Public Service Announcement and Direct Craft categories.
It also won a Silver Award in the PR Campaign category and a Silver Award in Effectiveness Craft.
Grey Thailand’s success continued in the Film category, this time, for its partnership with Bar B Q Plaza, The Good Time Bar, receiving a Gold Award for its emotionally driven storytelling, resonating strongly with audiences through familiar experiences.
“Three Gold Awards, two Silver Awards and Southeast Asia Campaign of the Year is a remarkable result for Grey Thailand,” Oakshott said.
“The agency delivered some of the most talked-about work of the festival and showcased the strength of creative talent coming out of the region. We can’t wait to see what Grey Thailand, and the wider Southeast Asian creative community, bring to Cairns Crocodiles in 2027.”
