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SCB and TBWATEQUILA Launch HIV and AIDS Awareness Campaign

Knowledge is power and at your fingertips.

Agency TBWA\TEQUILA Hong Kong creates a new global online campaign for Standard Chartered Bank’s (SCB) HIV and AIDS awareness drive. Via an interactive website, complete with youth-centric entertainment, eLearning modules called “Anti-HIVirus software” takes the user on an HIV-AIDS crash-course.  Education done, the user takes a final exam.  Of course, how else can you pass?

The use of social media comes in to generate buzz and awareness through viral videos to engage individuals and corporate partners who can, in turn, champion the initiative.

Sponsor

In line with the Clinton program, SCB eyes 1million campaign graduates, so to speak, by March 2010.  The program targets English speaking audiences on its initial phase, including the Philippines in its key market region.

What are you waiting for? The campaign has modes to suit all mods. For Mensa members and wanna-bes, don the think caps and visit http://www.vir.us for the Watch and Learn video modules, then take the quiz. Socio-centrics can join the Facebook Group Mr. HIV – you’re fired!  And for YouTube teletubbies:

Strategy: Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
Project Management: Micheal Bertin
Creative & Production
Executive Creative Director: Mark Ringer
Head of Digital Creative: Betty Ho
Senior Designer: Joe Au
Designer: Yuen Yee Lui
Developer: Liang Shu
Head of Art: Patrick Tom
Viral Producer: Jenny Lee
Copywriter: Star Nkanyezi Masango
Art Director: Hoon Kim
Viral Editor: Harry Yiu

Partner with adobo Magazine

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