Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Mamaearth marks its 9th birthday with citywide clean-air initiative across Delhi
GURUGRAM, INDIA – Mamaearth, India’s leading purpose-driven beauty and personal care brand, marked its ninth birthday with an on-ground initiative…
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HUAWEI enables Angkas among other major apps on wearables for a seamless on-the-go travel experience
MANILA, PHILIPPINES – HUAWEI Philippines continues to elevate everyday convenience for Filipinos with the rollout of Angkas support on HUAWEI…
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Archivio Mantero, Dentsu Creative Italy present ‘Variazione01’ with David Rivillo: Pasta becomes a new textile language
MILAN, ITALY – Archivio Mantero unveils “Variazione01,” the newest chapter in its ongoing investigation of the intersection between textile heritage…
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Chupps footwear, INTO Creative redefine sustainability with a thought provoking ad film campaign
MUMBAI, INDIA – What if endings weren’t about loss, but about returning to where it all began? That’s the philosophical…
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O Boticário’s Christmas film by AlmapBBDO confronts family bullying with powerful Storytelling
SÃO PAULO, BRAZIL – O Boticário, the Brazilian cosmetics company elected the best brand to give for Christmas, is launching its…
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DoorDash, MikeTeevee build Miami’s most surreal dining experience: The Sand CastleDonna
FLORIDA, USA – DoorDash and creative production partner MikeTeevee have created this truly one-of-a-kind sandcastle pop-up restaurant, which is constructed…
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TIRTIR, Jung von Matt unveil global K-Beauty spectacle with V
GLOBAL – Jung von Matt continues the international expansion of the Korean beauty brand TIRTIR. As part of the international…
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Kotak Life, Wondrlab challenge India to rethink retirement
MUMBAI, INDIA – Kotak Mahindra Life Insurance Company Limited (“Kotak Life”) today unveiled a new campaign that redefines retirement as…
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Droga5, Spotify celebrate Gaga’s historic Rio show with immersive beach installation
SÃO PAULO, BRAZIL – In a year when music moved the world in a rare and profound way, Brazil once…
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BBDO Bangkok revives an iconic love story and captures Thailand’s heart
BANGKOK, THAILAND — BBDO Bangkok, together with its production unit Flare Bangkok, has delivered one of Thailand’s most powerful cultural…
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Publicis celebrates a century of reinvention through AI, archives and creativity
PARIS, FRANCE – From its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace…
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Dr. Oetker brings Christmas magic to life in Tobias Fouracre’s stop motion film
LONDON, UK – Partizan director Tobias Fouracre brings a fresh, playful twist to the Christmas ad tradition in Dr. Oetker’s…
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Samsung Thailand unveils emotionally resonant national Father’s Day campaign
BANGKOK, THAILAND – The 5th of December every year marks a significant day when Thai people take the opportunity to…
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