Billboards are everywhere – but what’s new up there? The 1st Outdoor Advertising Philippines 2009 debut at the World Trade Center from May 14-16, bears excitement and anticipation. Host organization, Adboard member the Outdoor Advertising Association of the Philippines (OAAP), has pulled out all the stops.
With the theme Out-Of-Home: What’s Up?, the 1st OAP offers prime exposure and immediate returns on investment, due in part with decision-makers comprising 90% of attendees. Media specialists, design houses, advertising agencies and OOH-related services will also take part in the event.
Featured speakers on the three days represent some top names in outdoor: Kinetic Worldwide (Global Trends in OOH, by Asia-Pacific CEO Alex Thompson), Nielsen Media Research (Outdoor Media Measurement & Metrics, by Mark Neely, Regional Director); and Omnicom Media Group (Delivering your Message Effectively through OOH, by Jim Goh, Regional Managing Director). Marketing educator and brand theorist Dr. Karen de Asis is also speaking, as is Mr. Noppadon Tansalarak of Thailand’s Asia Sign Association.
For additional information visit: www.outdooradvertisingphilippines.com, or email oap2009@gmail.com. Contact numbers: +63 2 328 8876 or 78. Conference rates: OAAP member P1,500; Non-member P2,000; Student P1,000; Promo 5 people + 1 free.
