MANILA, JULY 26, 2013 – More than 500 delegates across the region attended the first Digital Asia Conference at 1Esplanade, Mall of Asia Complex, Pasay City yesterday. The conference is a joint project of Globaltronics, Outdoor Advertising Association of the Philippines (OAAP) and Advertising Board of the Philippines (AdBoard).
With the theme, “The Orient Rising”, they showcased the Asian roadmap – the convergence of different technologies born and raised in Asia and how it has impacted the world, and how visual tools have changed the landscape of delivering messages to the marketplace. Moreover, the whole-day event touched digital mass media, digital retail, digital signage implementation, digital signage implementation, digital display solutions and mobile messaging.
The 2013 Digital Asia Conference include the following speakers: Hon. Herminio B. Coloma, Jr. (secretary of the Presidential Communications Operations Office), Manolo Almagro (senior vice president of digital for The Promotion Network), global brand development expert Rob Fowler, Ador Perez (founder and CEO at ClearSight Media Solutions), Eric Luo (general manager and CTO of YEESO Advertising & Media Co; founder of mobile LED advertising vehicles; R&D engineer), Rebecca Wang (marketing director of Shanghai Digital Technology), Luca Nestola (founder of Sosimo), Jeff Saez (co-founded NuWorks Interactive Labs), digital publishing industry Pankaj Goswami.
In the keynote talk ‘Government and social communication’, Sec. Coloma focused on the role of digital mass media in the government. As the primary source of information, the government created Philippine Information Agency across the country. He encouraged the industry to promote a new media culture that is truthful, fair and respectful.
"This is the new media landscape. We can use the digital tools to serve our country better," shared Sec. Coloma.
Among the digital retail trends discussed were smart phones, holograms and 3D printing. But the key to any digital signage is content. Aside from creative content, the other challenges in the digital out of home advertising are: technology enablers, consumer behavior, technology tools and anonymous image analytics.
With the onset of digital industry, Pankaj Goswami told the delegates "No media is replacing any media. Print media will be there for 200 years. So, don’t be threatened. New media is just filling the gap."
Globaltronics, inc. chief operation officer Nato Agbayani remarked: "At Digital Asia Conference, we tasted a global fusion of digital innovation masterfully served by prolific icons of the industry. We look forward next year for a more bountiful buffet of learning and game changing cuisine from digital masters."
