GLOBAL, JANUARY 11, 2011-The crème de la crème from four continents will go head to head in Istanbul, Turkey for the Istanbul Intercontinental Advertising Cup, 4th CUP Awards and Summit on March 11 to 12, 2011. Shortlisted entries from the Asia Pacific ADFEST, Ibero-American FIAP, Art Directors’ Club of Europe ADC*E and New European GOLDEN DRUM will be presented and judged on their intercontinental merit.
The Istanbul Intercontinental Advertising Cup will be a summit of creative leaders from four corners of the globe. ADFEST is sending three of its 2010 Jury Presidents as jurors to The CUP:
-Ted Lim, Executive Creative Director/Deputy Chairman at Naga DDB Malaysia
– Brett Mitchell, Director of Digital at Droga5 Australia
– Ravi Deshpande, Chairman & Chief Creative Officer at Contract Advertising India
Celso Loducca, President of Loducca, Brazil will be the president of The CUP jury.
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Loducca began his career in 1984 as a copywriter at Standard (now Ogilvy). He also worked at Young & Rubicam, Talent and W/Brasil. In 1995 he founded Lowe Loducca, with Frank Lowe, a partnership that lasted five years.
He has won all the most important national and international awards, such as the Cannes Festival, New York, London, D&AD, FIAP, El Ojo de Iberoamérica, Prêmio Abril, Profissionais do Ano, Clube de Criação de S.Paulo, among others.
Last year, Loducca stood out in a research conducted by Grupo Consultores (named “Agencyscope”) where the respondents were the clients of each agency and local advertising market. Loducca was considered one of the three most respected agencies in Brazil´s advertising market and Celso Loducca one of the main leaders of Brazilian advertising.
Loducca clients include Peugeot, Ambev, Red Bull, GVT/Vivendi, Bridgestone/Firestone, Leroy Merlin, among others.
A jury member in last year’s CUP Awards, Loducca complimented the 2010 jury’s work: "I never saw a jury with such actual commitment to find the best works, despite egos and nationalities. It was a pleasure spend, literally, four entire days judging and learning with these guys." As president, he will lead the juding from March 7 to 10 in Istanbul. The winners will be announced at the Award Ceremony on March 12.
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