La agencia mas fina!* Grupo Modelo, the Mexican brewer that is the sixth largest beer group in the world, has awarded its Corona brand to TBWA\ Singapore. TBWA\ Singapore now becomes Agency Of Record across Asia, and will lead creative duties as well.
The assignment is the first major advertising assignment in the region for Corona, which is the fifth most popular beer worldwide.
“Corona is without doubt one of the great beer brands of the world and we are absolutely delighted to be working with a brand of this stature,” says Dan Paris, Managing Director for TBWA\Group Singapore. “Naturally the whole team is relishing the opportunity to create some outstanding and disruptive work for Corona. I don’t know of a brand that has better fit with the TBWA\ Disruption philosophy”.
* A shameless crib of Corona Extra’s bottle line, “La cerveza mas fina.”
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