Young people can raise awareness of HIV and AIDS by spreading the message virally, according to Manila weekend visitor Travis McCoy, front man of alternative hip-hop band Gym Class Heroes and the 2009 ambassador of MTV Staying Alive Foundation.
But not to be lost in translation, he explains “Virally, I mean internet. They can go on our website, www.mtv-stayingalive.org. Spreading the word, that’s what we’re trying to pursue.”
Giorgia Arnold, senior vice-president for Social Responsibility of MTV Networks International and executive director of Staying Alive Foundation says, “Travis lives a lot his life online, which is perfect for us so we designed this campaign wherein he can blog and upload videos.”
Catch Travis’ experiences in his travel from one country to another as ambassador of Staying Alive in www.theunbeatentrack.com. Follow his daily tour updates too on twitter, twitter.com/Travismtv.
For more information on HIV/AIDS awareness and how to take part in this campaign, visit www.mtv-stayingalive.org.
