Oops. Monday’s list of One Show First Cut selections missed the sole Philippine selection for TV, TBWA/SantiagoMangdaPuno’s spot ‘Riles’, created by TBWA/SMP for the UP Alumni Association. The spot also won a Gold at Kidlat and was a Finalist at ADFEST.
This makes a total of eight local selections in the One Show Final Cut. As the organizers emphasize, “This is not a guarantee of a Pencil or Merit.” It ensures only that these entries have made it to the next round of judging, on May 1 and 2. Congratulations anyway, guys! Here, the full list:
POP & In-store, Single: Meralco ‘Toaster’, TBWA/SMP
Collateral Posters, Single – Lasik Surgery ‘Before and After’, DM9JaymeSyfu
Collateral Posters, Campaign – Music 1 “Obit Campaign,” DM9JaymeSyfu
Public Service – Outdoor & Posters, Single, Cinemanila ‘Waterworld’, TBWA/SMP
Public Service – Outdoor & Posters, Campaign, Gabriela ‘Duct Tape’, DM9JaymeSyfu
Public Service – Collateral, Single, Childhope Asia ‘Childhope Cans’ , BBDO
Public Service – Collateral, Campaigns, Childhope Asia ‘Cans’ , BBDO
Public Service – Television, Single – UP Alumni Association ‘Riles,’ TBWA/SMP
The region as a whole is doing well, with Singapore, China, Thailand and Malaysia leading at over 30 First Cut selections each.
