PATTAYA — Out of 13 teams and then down to five finalists, Team Lowe Philippines won the ADFEST 2015 Young Lotus Creative Workshop hosted by Dentsu Aegis Network.
Abi Montana and Margarita Salvador’s idea, ‘Futureception’, their reponse to this year’s “The Dream Brief” was about selling themselves to their dream ecd by sending a message from the future.
Watch the Young Lotus presentation here:
This idea, according to Young Lotus committee co-chair Ted Lim was a fresh and interesting idea and something they did not expect from the young creatives., “instead of banking on fear, they focused on hope.”
#TeamGariMonts, as they call themselves, also won the Young Popular Vote Award after garnering the most votes from the delegates who are here at ADFEST.
Apart from the Young Lotus Award, Lowe Philippines is also going home with a bronze for Outdoor Lotus for its ‘SM Eco Bag campaign’.
