With nearly 18,000 entries from 83 countries, the London International Advertising Awards (LIAA) is one of the world’s biggest industry competitions. 2008’s winners were announced Nov. 10 in London.
Though the Philippines has won at LIAA in the past, this year we had only one finalist, O&M’s DHL billboard (see page 11). It was a much better year for our Asia-Pacific colleagues, as New Zealand snagged a Radio Grand Prix, India and Australia won for TV and Thailand’s print-heavy metal haul left the rest of the region in the dust.
What were the big winners? Besides the Grand Prix winners listed below, many were familiar print campaigns: Singapore’s FHM (two campaigns by Ogilvy Singapore), Penguin Books (Y&R), and Thai SPCA series (Saatchi Singapore); Bangkok’s Canon IXUS (Dentsu Thailand), Clima Bicycle Lock and WWF (both, Leo Burnett Bangkok), Ogawa Ventilating Fan (Lowe Bangkok), Black & Decker Drill (O&M Bangkok).
TV was a rich field for O&M Mumbai’s Neo Sports spot “Gas”, which won multiple Silvers; Dentsu Tokyo’s Carre du Chocolat “Non-Blinking Woman” spot won Gold. Radio brought two Silvers, for O&M Mumbai’s series for Videocon Integra Widescreen TV and Y&R Malaysia’s ADFEST-winning Colgate “Brushing” radio ad.
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