Data is becoming more and more ubiquitous in any and all industries. In the marketing communications and advertising space, creative and effective campaigns for good are almost always data driven. 

Yet, data means nothing if it does not fuel something. Data and tech must elevate the human experience and ultimately bring good to the world. Data must inspire brands to strengthen human relationships, one’s life satisfaction and sense of well-being. 

On its fourth year, the adobo Tambuli Asia Pacific Conference carries the theme, “Data + Brands + Humanity #BeHuman”. Taking place on June 5, 2018 at the Marquis Events Place in Bonifacio Global City, the conference brings together a stellar roster of speakers from the creative industry all over Asia Pacific. 

The Keynote Speaker for this year is Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, and this year’s Overall Executive Jury Chair for the Asia Pacific Tambuli Awards. Other speakers include Yasuharu Sasaki, Head of Digital Creative Center of Dentsu, Rupen Desai, Vice Chairman of Edelman APAC, Gino Borremeo, Vice President and Chief Strategy Officer of McCann Worldgroup Philippines, Francis Flores, Jollibee Foods Corporation, Brand Marketing Officer, and Chris Manguera, MYNT, Chief Marketing Officer. 

There will also be two highly insightful panels. The Client Panel of Margot Torres, EVP and Deputy Managing Director of McDonald’s Philippines, Paolo Mercado, SVP Marketing, Communication & Innovation of Nestlé Philippines, Lester Estrada, Country Marketing Director for P&G Philippines, and Gina Lorenzana, Vice President, Personal Care, Unilever Philippines will discuss an ad industry in crisis and whether the agency of the past will be the agency of the future. The panel will be moderated by adobo magazine Founder, President, and Editor-in-Chief Angel Guerrero.

Meanwhile, the Agency Panel composed of Chris Foster, President of Y&R Asia, Merlee Jayme, Chairmom and Chief Creative Officer of Dentsu Jayme Syfu, Rupen Desai of Edelman, and Pat Baron, Chief Creative Officer of McCann Australia will answer “how can we humanise data?” Moderating the panel is Ken Lingan, Country Head of Google Philippines. 

The adobo Tambuli Asia Pacific Conference is a masterclass of the creative industry’s top executives. Do not miss this invaluable learning experience! 

This event is presented by adobo magazine and the University of Asia and the Pacific. 

Tickets are available at PHP 7,000 for Professionals and PHP 1,600 for students. For more details, visit or contact