After a serious effort to rebuild its credibility, the 2008 New York Festivals International Advertising Awards wrapped up this year’s gala awards presentation on June 30th at the New World Stages, honoring the “World’s Best Advertising”. This year’s award competition honored excellence in all media: television, cinema, print, outdoor, interactive, design, mixed media, collateral, student and radio advertising, from 56 countries around the world.
The juries awarded the New York Festival Grand Trophies to the top-scoring Gold Awards for outstanding entries in all categories. This year’s best in the International Advertising categories are:
Television: Nordpol +
Art & Technique: Abbott Mead Vickers,
Interactive: Projector Inc.,
Integrated: BBDO,
Print:
After all their hard work, the New York Festivals organizers boasted unprecedented growth, with a 23 percent increase over last year in entries submitted from an international creative pool.
Of the quality of these entries, Print juror Dietmar Dahmen of BBDO Vienna, said, “The quality of this year’s work ranged from a large volume of good, solid work to the pointed, peak of amazing…This wide base of ‘good’ however raises the level for the work to become truly outstanding.”
Sylvia Soler of Young & Rubicam Guaynabo, who judged in TV/Cinema, added, “The big ideas stood out. Somehow the criterion for choosing the best work was shared in spite of the geographic distance between judges.”
The New York Festivals International Advertising Awards received entries from 71 countries. Award winners were selected by an international panel of 246 Senior Creative Directors representing the most innovative and creative minds from 48 countries around the world. No other advertising competition has ever gathered a large, more diverse group of internationally known creative directors to judiciously select the winners.
