The year’s most awaited, most debated list is out: the Campaign Brief Asia Creative Rankings. Ogilvy & Mather senior art director Adrian Chan leads the pack this year, followed by Saatchi Singapore ECD Richard Copping (#3 last year) and BBH CD Ashidiq Ghazali, Chan’s former partner at Ogilvy Singapore. adobo is not publishing the complete list — it covers 1,533 individual creatives, plus of course you have to buy Campaign Brief to get it.
Every year, Campaign Brief Asia’s Creative Rankings tabulate Asian winners and finalists at the world’s top awards shows (Cannes, D&AD, Clio, One Show, AdFest, Media Spikes, AWARD Awards and Campaign Brief’s ‘The Work’). The rankings are based solely on performances over the past two years. Creative awards won more than two years ago are not counted; nor are Craft awards of any kind. Points are allocated to agency, writer and art director only.
Straight from Campaign Brief Asia, this year’s top 25. Remember these names for your CV:
1 Adrian Chan O&M Singapore 1036 ranking points
2 Richard Copping Saatchi & Saatchi Singapore 1010
3 Ashidiq Ghazali BBH Singapore 995
4 Sompat Trisadikun Leo Burnett Bangkok 965
5 Troy Lim O&M Singapore 943
6 Eric Yeo O&M Singapore 941
7 Noranit Yasopa Leo Burnett Bangkok 861
8 Pipat Uraporn Leo Burnett Bangkok 829
9 Jagdish Ramakrishnan BBDO Singapore 816
10 Suthisak Sucharittanonta BBDO Bangkok 798
11 Serene Loong O&M Singapore 794
12 Joel Clement Saatchi & Saatchi Bangkok 735
13 Eugene Cheong O&M Singapore 732
13 Thirasak Thanapatanakul Creative Juice Bangkok 732
15 Eddie Azadi TBWATequila Singapore 706
15 KC Chung TBWATequila Singapore 706
17 Kittinan Sawasdee Lowe Bangkok 648
17 Supon Khaotong Lowe Bangkok 648
19 Koichiro Tanaka Projector Tokyo 630
20 Tham Khai Meng O&M Worldwide 622
21 Jureeporn Thaidumrong JEH United Bangkok 616
22 Ronojoy Ghosh Saatchi & Saatchi Singapore 585
23 Joseph Cheong JWT Singapore 584
23 Tan Yew Leong Leo Burnett Malaysia 584
23 Yasmin Ahmad Leo Burnett Malaysia 584
For all 32 pages of the rankings, you’ll have to wait for your office’s subscription copy. But it’s worth it. Here’s what’s in it, according to Campaign Brief:
A comprehensive ranking of the Top Agencies in Asia (from No. 1 to No. 187). Saatchi took this spot last year.
An exhaustive ranking of the Top Creatives in Asia (from No. 1 to No. 1533)
A ranking of the Top 20 Agency Networks in Asia.
A very interesting ranking of the Most Creative Countries in Asia.
And country-by-country breakdowns of the Top Agencies and Top Creatives.
