Advertising Board of the Philippines
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Renaissance Hotel provided the backdrop for one of the industry’s most important events: the election of the new Adboard officers and directors. Newly elected for the following positions were:
Chairman, Charmaine Canillas of PANA (advertising and promotions manager, Petron Corp.); Vice-Chairman, Andre Kahn of 4As-P (president/CEO, J. Romero & associates );Corporate secretary, Tessie-Celestino Howard of IBA (president of Airtime Marketing);
Treasurer, Alden Castaneda of MORES ( VP-Marketing, Mister Domut); PR Officer, Pepito Olarte of UPMG (VP-advertising, Philippine Daily Inquirer); Director, Mila Marquez of 4As-P (GM, Black Pencil); Director, Susan Dimacali of 4As-P (president , DM9JaymeSyfu); Director, Margot Torres of PANA (VP – Marketing, Golden Arches Dev’t Corp.); Director, Jones Campos of PANA (public relations head, Globe Telecom);
Director, Carlo Llave of OAAP (president/GM , The Fourth Dimension, Inc.); Director, Atty. Dan Macatangay of PANA (director for legal and external affairs, J&J Phils.);
Director, Von Villareal of ASAP (COO/GM, Filmex, Inc.); Director, Rick Hawthorne of ASAP (managing director for industry relations, Roadrunner Network, Inc.); Director, Lucien Dy Tioco of UPMG (VP-Advertising, Phil. Star); Director, Nonna Nanagas of 4As-P (president, Dentsu Phils.).
Association of Accredited Advertising Agencies of the Philippines< width="100" height="136" align="left" src=" Mila-Marquez. " alt="" />Mila M. Marquez, general manager of Blackpencil, has been elected president of the Association of Accredited Advertising Agencies – Philippines (4As-P) 2008.
Last year, Marquez sat as vice chairman of the Agency of the Year Awards. She is also part of the core committee for the formation of the Advertising Standards Council, the tripartite group of the Kapisanan ng mga Brodkaster sa Pilipinas (KBP), the Philippine Association of National Advertisers (PANA) and the 4A’s.
Sworn alongside Marquez were Susan L. Dimacali of DM9 JaymeSyfu as chairman; Mila Marquez of Leo Burnett/Black Pencil as president; Fernando Villar of McCann World Group as vice-president; Mio Chongson of Blue Bottle as board secretary; Marilyn Villapando of Campaigns & Grey as treasurer; Ronald Barreiro of Publicis Manila as corporate comptroller; Isabel Santillan of BBDO GO as director; and Andre Kahn as director.
Philippine Association of National Advertisers
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For fifty years now, the Philippine Association of National Advertisers (PANA) has been doing its best to fulfill its role and leadership as a self-regulatory body geared towards the promotion of Truth in Advertising.
It has been through a lot of ups and downs, yet the association vows to do better. This year, their thrust is to work closely with the advertising industry. Perhaps they can build on the achievements of the past officers. Raul Alvarez, in his outgoing President’s report, mentioned three kinds of ripples created by his leadership. These are the various activities implemented to help improve PANA members’ practices, formation of the new Advertising Standards Council (ASC) and finally the substantial participation of PANA members in the next Philippine Advertising Congress.
Staying focused on this year’s thrust, newly inducted president Charmaine Canillas acknowledged the invaluable role of players in the advertising industry including research companies, production houses and media channels. She stressed that the people behind these groups hold the key to make it more efficient and economical to inform, influence and persuade consumers to buy their products.
PANA’s 50th Anniversary logo was also unveiled during the turnover ceremony held at the Manila Peninsula this January.
United Print Media Group
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Sworn in last March 12 by no less than Sandy Prieto Romualdez were United Print Media Group’s new set of officers for year 2008-2009. Culled from the country’s leading credible dailies, a major publishing house, and an advertising and brand communications specialty magazine; the new board members are Pepito Olarte of Philippine Daily Inquirer as president; Lucien Dy Tioco of Philippine Star as vice-president; Edwin Valera of Atlas Publishing as secretary; Danny Ocampo of Business World as treasurer; Ron Tamayo of Abante as auditor; Ricky Alegre of Business Mirror as PRO; and Tess Ramirez of Cebu Daily News, Angel Guerrero of adobo magazine, Bess Zamora of Manila Times, and Pat Pineda, chairman emeritus of Manila Bullet in, as board directors.
Ad spend was at an all-time record low in 2006. But according to Pepito Olarte of PDI, print advertising enjoyed a 15 percent growth rate in 2007. Prodded by this hike in print ad spend, this year’s induction ceremony had the apt theme “PRINT: Bigger, Stronger.”
In line with this theme, TBWA\SMP and McCann Erickson came out with promotional print campaigns for the medium. Due to the business performance of print-heavy advertisers such as telecommunications, real estate, retail, malls, fashion, cosmetics, automotive, banks, airlines, fast foods and consumer products; Olarte is positive that the print industry will enjoy continuous growth ahead.
Advertising Suppliers Association of the Philippines
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The Advertising Suppliers Association of the Philippines (ASAP) inducted its 2008 Board of Directors and Officers last 26th of February during its 1st Quarterly Membership Meeting.
Marking its 30th anniversary this year, ASAP’s first guest speaker was Ms. Charmaine V. Canillas. Newly-elected President of the Philippine Association of National Advertisers, Ms. Canillas delivered a talk on the challenges to advertising suppliers in 2008. Ms. Canillas inducted the new ASAP Board.
This year’s ASAP Board is composed of a number of new officers, as well as Sector Heads. Chairman and Director-At-Large, Von Villareal of Film Experts, Inc.; President and Director-At-Large, Rick Hawthorne of Roadrunner Network, Inc.; VP-Internal and Sector Head, Audio Recording Studios, Alex Raul B. Blay of Sound Design; VP-External and Sector Head, Special Events, Allen S. Velez of Events Pool; Treasurer and Sector Head, Graphic Designers/Special Promo Merchandising, Cergen D. Go of Dancerg Marketing And Promotions Services; Secretary and Sector Head, Color Separators/Printers, Jeane Camacho of Lexmedia Digital Corporation.
Other directors are Raul M. Montifar, Sector Head, Advertising Photographers; Macky R. Fernando of Unlimited Productions, Inc., Sector Head, Audio Visual/Multimedia Production Houses; Mark Querubin of 88storey Films, Corp., Sector Head, Commercial Production Houses; Roy Vincent C. Del Valle of Noisy Neighbors, Inc., Sector Head, Jingle Writers/Producers/Arrangers; Bulit B. Ballesca of Gallery Casting, Sector Head, Model/Talent Agencies; Adrian E. Tecson of Underground Logic, Inc., Sector Head, Post-Production Facilities & Related Services; Pocholo D. Gonzales, Sector Head, Service Talents; Philip V. Santos, Sector Head, Technical Services and Edgar M. Navalta, Director-at-Large and Advisor.
