Philippine News

The White Hat holds Run for HOPE for cancer victims

The White Hat – Italian Frozen Yogurt company ties up with New Balance in a fund-raiser for three beneficiaries.   TWH will field a special running team to join New Balance’s Power Run, Hope for Cancer Victims on Sunday, September 27, 2009 at 5:30 am at Fort Bonifacio.

By adding P200 to the registration fees, TWH team members get special freebies: limited edition TWH running shirt, a TWH cap.  Of course, a cup of the best tasting yogurt on race day, as well.  Joining gives the chance to win 1 month’s supply of yogurt if they finish first in their category.

The three beneficiaries are The Philippine Cancer Society, The Carewell Community, and the Icanserve Foundation. 


This may be the first such event for The White Hat, but this will not be the last.  “Filipinos are now very aware of their health,” according to Eric Chao, marketing manager.  “They take care of their bodies through proper exercise and being smart about what they eat.  This is why our product is such well-loved by our fans.  We serve the best-tasting freshly made Italian yogurt chock-full of healthy live active bacteria that’s proven to help prevent colon cancer.  So, we plan to do more health related activities,” Chao adds.

Visit for details.

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