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Triple Threat: Margot Torres, Raoul Panes, Joel Limchoc to speak at the 4th adobo Festival of Ideas

The very definitions of advertising and brand communications have been morphing for years now and through digital advancements, businesses and organizations can instantly increase their brand’s growth online and tweak ads for better performance. With all these new forces shaping the industry, the 4th adobo Festival of Ideas with the theme, “Creativity at the Heart of Digital: Tech, Data and AI”, brings together industry leaders to discuss what next game changer will be for brands.

Be inspired by learning from the best creative innovators in the industry—EVP & Deputy Managing Director of McDonald’s Philippines Margot Torres, Creative Chief Officer of Leo Burnett Group Manila and Publicis One Philippines Raoul Panes, and Director of Film Pabrika Joel Limchoc as they talk about “Impactful Creativity and Content Creation in Real Time”.
Margot Torres is now the Executive Vice President and Deputy Managing Director who leads the Customer Experience Group, which includes Strategy & Insights, Marketing, IT, and Operations. She is recognized as a Brand Ambassador by McDonald’s Asia Pacific Middle East Africa (APMEA) Women’s Leadership Network in 2010 and has served as a Professor in the Worldwide Hamburger Marketing University since 2013.

Another notable speaker will be Raoul Panes. He is concurrently Chief Creative Officer of Leo Burnett Group Manila and Publicis One Philippines. His work has been awarded at Cannes, One Show, D&AD, AdFest, Spikes, New York Festivals, London International and Clio. Panes is also a Hall of Famer and former President of the 4A’s Creative Guild of the Philippines.
Joel Limchoc, the youngest inductee to the Creative Guild Hall of Fame and a winner of advertising honors from the Kidlat and Araw Awards, as well as Asia Pacific Adfest, Spikes, London International Advertising Awards, CLIO, D&AD, One Show and Cannes before moving to the production side in 2012, will also be joining Torres and Panes in the event.


adobo Festival of Ideas is happening on February 28, 2018 at the Newport Performing Arts Theater, Resorts World Manila.

Regular ticket prices for adobo Film Festival are Php 4,300 (VAT Inclusive) / 86 USD for professionals and Php 1,500 (VAT Inclusive) / 30 USD for students. Get your tickets now at For more information on group rates and other concerns, please call JM Martinada at (02) 845 0218 or 886 5351, or email

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