MANILA – Fast-fashion brand Uniqlo recently feted Monde Nissin products Lucky Me! and Bingo Cookie Sandwich in a limited series of shirts. Celebrating the collaboration at SM Megamall, Uniqlo Fashion Hall on June 27, 2016, the two well-loved Filipino products of Monde Nissin, namely Lucky Me! and Bingo Cookie Sandwich were chosen to be part of Uniqlo’s unique designs of shirts.
Uniqlo’s General Manager, Ms. Geraldine Sia believes that this partnership will also turn out to be a successful one. After collaborating with fast-food brand Jollibee, the clothing brand then embarked on introducing Monde Nissin Corporation as their new partner. Lucky Me! has been in the market since 1989, and according to Kantar Worldpanel Brand Footprint report, it’s named as the number one consumer brand in the Philippines. Bingo Cookie sandwich is popular among Pinoy teens because of its “kilig” commercials shown on their Facebook page. The four designs are now available in all Uniqlo stores nationwide as well as in Thailand, Malaysia, and Indonesia for PHP 590 per shirt.
Ms. Melissa Pabustan, the Head of Corporate Communications of Monde Nissin Corporation, shared: “This is an initiative of Uniqlo. They have a collaboration with corporate brands that are iconic in the local markets, so we are honored to have been chosen as among their partners here.” The partnership between these two brands is the perfect way to reach more consumers not just in the Philippines, but across countries in Southeast Asia.