fbpx
SheCreative Network
Archived

Leo Burnett, Le Trefle argue paper’s great future

GLOBAL – FRANCE, MARCH 25, 2013 – The concept of going paperless has captured the hearts of many worldwide. But Le Trefle, a French brand of toilet papers, says otherwise in their new TV spot.

Le Trefle commissioned Leo Burnett France for the spot. The result is humorous take on the matter. With the tagline “Paper has a great future,” Le Trefle makes the case that paper’s indispensable qualities just cannot be overlooked. 
 
 

 
CREDITS
Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
Director: Bart Timmer
Deputy Chief Executive Officer: Régis Perrone
Advertising manager: Anne-Laure Faugas
TV producer: Elisabeth Boitte
Producer: Jean-Luc Bergeron
Production: Henry de Czar
Sound production: The.
 

Sponsor
Partner with adobo Magazine

Related Articles

Back to top button