No longer a magical whim, The Daily Prophet comes to life! Video ads debut within the pages of special edition copies of the US celebrity magazine Entertainment Weekly in September. The limited editions will be available only in New York and Los Angeles, presumably where the magazines will sell well despite the expected added cost.
Americhip, the developer of video-in-print has produced slim-line screens not that different from a mobile phone display at 2.7mm thick with 320×240 resolution. The in-mag video is on LCD and holds ads up to 40-minutes of video. Battery power is rechargeable via a standard USB and can run up to 70 minutes.
The technology is not that new, however. Remember singing greeting cards that activated when the card is opened? Americhip has also created magazine technology that appeals to various senses, including smell.
