Everyone’s got an opinion, no one knows for sure til tonight. There are two big prizes up: Agency of the Year and Overall Media Excellence.
Having submitted case studies for all four non-media categories, seven agencies are up for Agency of the Year: BBDO Guerrero, DDB Philippines, DM9, JimenezBasic, Lowe, TBWASMP and WPP Marketing, aka JWT. Four other agencies — Leo Burnett, McCann, O&M and Y&R — entered three categories or less, thus opting out of the running.
For media, seven agencies have qualified: Maxus, Mediacom, Media Edge, MindShare, OMD, Universal McCann and Zenith Optimedia. Media powerhouse Starcom, meanwhile, remains ineligible simply because it has not joined the 4As-P.
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