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Work that does good and does well takes center stage at the adobo-Tambuli Asia-Pacific Conference 2016

MANILA – Now on its second year, adobo magazine and the University of Asia and the Pacific have gathered the best minds in the business not just in Asia but in the region to showcase mainstream brand campaigns that celebrate humanity, inspire results and deliver purpose at the adobo-Tambuli Asia-Pacific Conference 2016.

Held at Fairmont, Makati, the conference featured industry heavyweights tackling pressing concerns that are relevant to the industry now more than ever. The participants engaged in a full day of informative talks from a powerhouse line up of speakers:

“The Salvation of Hidden Persuaders”
Charles Cadell, CEO Asia-Pacific, McCann Worldgroup


“The Innovation Dilemma”
Dick Van Motman, CEO Southeast Asia, Dentsu Aegis Network

“Fearless Marketing”
Pamela Takai, Marketing Director Asia-Pacific, Mondelez International

“Creative with a Conscience”
Cheuk Chiang, CEO Asia-Pacific, Omnicom Media Group

“The Thai Family Way”
Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group Thailand

“The Psychology and Purpose of Brands”
Andy Greenaway, Asia-Pacific Chief Creative Officer, SapientNitro

“A World of Good”
David Guerrero, Creative Chairman, BBDO Guerrero

“It’s Not A Popularity Contest”
Anne Rayner, Global Head, Communication Research, TNS

“Get Off Your Backside”
John Merrifield, Asia-Pacific Chief Creative Officer, Google

“Creativity for Good”
Paula Taylor, Regional Director, D&AD

“A Few Good Men”
Aste Gutierrez, Regional Creative Director, Nike at BBH

The conference was attended by executives from both the client and agency side including Unilever, TNS, Dentsu JaymeSyfu, McCann Worldgroup, Omnicom Media Group, Ace Saatchi and Saatchi, Nestle, and more.

The 2016 adobo-Tambuli Asia-Pacific Conference is presented by adobo magazine and the University of Asia and the Pacific; Executive Decisions, our official event partner; and our media partners, ABS-CBN, Business Mirror and Philippine Star.

Partner with adobo Magazine

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