Since the Nineties, filmmakers have been spoofing advertising life, and this time, Yahoo! updates the genre (yes, there have been that many) with with a digital film that it hopes will go viral. Starring the usual suspects–the nimble two-faced suit, the creatives who must look creative and the clients who want to be controlling yet friendly– and dealing with all the current sore points–shrinking budgets, new media–this one hits the all the buttons. Mad Men may be our favorite drama, but it has nothing on real life.
Our only problem with this would-be/wanna-be viral video is that even agency people know when their buttons are being pushed. As Donald Sutherland’s character in "Six Degrees of Separation" says, "Never bullsh-t a bullsh-tter."
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