MANILA – Y&R Philippines Management has promoted Grace Benesa to Creative Director, effective immediately.

Gra, as her colleagues fondly call her, has been with Y&R Philippines since 2008 and has been handling the agency’s varied roster of accounts: Colgate-Palmolive, Caltex, Ford, Maynilad, and CDO. She has won numerous awards and citations from the biggest international shows like Cannes, New York Festivals, London International, One Show, AdStars, Spikes Asia, as well as local shows Kidlat and Araw.

Previously with TBWA\Santiago Mangada Puno and Lowe Philippines, Gra is a graduate of the University of the Philippines College of Fine Arts.

“Gra’s proven creative prowess is a welcome boost to the senior creative team. Her years in the agency had been more than enough preparation as she grows into a new role, and I am absolutely thrilled of what comes next.  She will help us push the agenda of Creative Intelligence, and will be helping lead a pack of agile, content-driven young creatives to better service our existing as well as new clients in the future,” said Rey Tiempo, Chief Creative Officer of Y&R Philippines.