Philippine News

Y&R wins Cebuana Lhuillier Pera Padala, related businesses

P. J. Lhuillier, a corporate group known for its nationwide network of pawnshops, has awarded a group of accounts to Y&R Philippines after a pitch vs. four other agencies.

The brand officially pitched was money-wiring service Cebuana Lhuillier Pera Padala. However, Y&R has also been awarded the group’s pawnshop, insurance and corporate accounts, Just Jewels and Le Soleil de Boracay.

Also involved in the pitch were Publicis (the incumbent), DM9, Lowe and Crush.


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