Leo Burnett has named Nicola Novellone as Chairman and CEO of Central and Eastern Europe. Now managing director and New Business director of Leo Burnett Milan, Novellone will be based in Warsaw and become a member of the agency’s Global Leadership Council. He takes over for Jarek Ziebinski, who now leads the Asia-Pacific excluding China.
A 16-year Burnett veteran, Novellone has vast experience leading both accounts and operations. Prior to becoming managing director of LB Milan in 2001, he led the growth of the agency’s Fiat business in Europe, and later Latin America. He returned to Italy in 1999 as managing director of LB Rome, where he was based until moving to Milan two years later.
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