Philippine News

ZenithOptimedia Philippines appoints Nicco De Jesus as Head of Business Science

MANILA – Nicco De Jesus has joined ZenithOptimedia to a newly created role as Head of Business Science.

Nicco comes with over 25 years’ experience in the communications industry and was most recently Knowledge Director of Group M. He currently holds numerous positions in the research industry including the Chair of the Marketing and Opinion Research Society of the Philippines, consultant to the Internet and Mobile Association of the Philippines as well as being President of the University of the Philippines Statistics Association. He is regarded as one of the key opinion leaders in the research industry and has authored multiple papers and studies in the research and business analytics field.

Nicco joins as a member of the ZenithOptimedia Philippines management team and will lead the effort to harness power of data and analytics to maximise ROI for clients investments. He will be responsible to deploy comprehensive data management and analytics solutions spanning econometrics, predictive analytics, digital marketing analytics, and consumer and media research.


ZenithOptimedia are committed to delivering data based communication solutions for clients and are investing across APAC to enhance and build industry leading data capabilities. Earlier this year Harpreet Kantiel was promoted to Chief Information Officer (CIO) for Asia Pacific. Nicco will collaborate closely with Harpreet and Nicco will also be a member of the APAC wide regional data analytics strategic team.

Malcolm Hanlon, Business Director for ZenithOptimedia said, “On the back of our continued Philippines growth, including the recent appointment by Nestlé and Wyeth, we are committed to staying at the forefront of key developments in the communications industry. Big data is a major area of focus for ZenithOptimedia globally – as The ROI agency, understanding and making the right data driven adverting decisions is of paramount importance for our clients. As we build out our capabilities, Nicco is a major hire in one of our most important SEA offices”.

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