Press Release

ADAA 2019: Calling all Creatives and Design Practitioners to Send Entries to adobo Design Awards Asia 2019

MANILA, PHILIPPINES — Now open for entries, the adoboDesign Awards returns strong this year with an ensemble of powerhouse judges. Under the roof of Samsung Hall, SM Aura Premier, this year’s adobo Design Week will run from May 6 to 12 with a week-long Design Exhibit. Also in store is a Design Masterclass on May 9, followed by a Design Conference on the next day.

Now on its 10th year, the competition once again calls creative enthusiasts, professionals, freelancers to journey into the world of design as this year’s competition kicks off. Think Design Think.

Think Design Think


The adobo Design Awards Asia aims to highlight a range of creative fields that put the spotlight on designers across various disciplines. In line with the theme “Think Design Think,” the jury will be looking at works that re-evaluate the purpose of design and demonstrate its value to create human-centric solutions for business, life, culture, and society.

The focus for this year’s competition will be the Open Theme Category, which is open to students as well as professionals, and calls for work that may be submitted in various formats.

Dan Matutina, Founder of Plus63 Design Co. and among this year’s esteemed aDAA jurors, weighed in on the theme.

“Think Design Think is very relevant to the times, especially in the Philippines where we have a lot of problems — social problems, communication problems, and some are design-related problems. If you apply the theme, Think Design Think, it makes you design thoughtfully— it’s not just about aesthetics, but you have to think how design can solve problems.” Matutina, an established name in the Philippines, is joined by known personalities from advertising and design to compose this year’s top caliber jury.

This year’s lineup of powerhouse judges is composed of leading creatives in the industry and from across the globe: Rich Tu (Vice President of Design at MTV), Jayson Atienza (Artist and Creative Director), Nadya Kirillova (Creative Director of Dentsu Team B), Hidetoshi Kuranari (Creative Director of Dentsu Team B).

Homegrown jurors include AJ Dimarucot (Founder of Communication Design Association of the Philippines), John Ed De Vera (Creative Director for Design at TBWA\Santiago Mangada Puno), Dan Matutina (Founder of Plus63 Design Philippines). Leading the lineup of judges as Jury President is Yang Yeo, Hakuhodo Inc. APAC’s Creative Kaiju.

Angel Guerrero, Founder and Editor-in-Chief of adobo magazine, said: “Even on its 10th year, I am no less excited to see what creatives will come up with. Every year raises the standards of excellence and we hope to see a new dose of creativity and talents “

The “Think Design Think” theme logo is a collaboration between J. Walter Thompson Philippines and Plus63.

The 10th year of adobo Design Week 2019 and the adobo Design Awards Asia launches with the theme, THINK DESIGN THINK. Design is one of the most powerful forces in our lives and must always be in service to make lives better. Good design makes good business. The adobo Design Awards Asia show will be held at the Samsung Hall, SM Aura, Taguig City on May 10, 2019. Deadline for entries is April 5, 2019.

adobo’s dedication to creativity is furthered by the support of its partner organizations (Design Center of the Philippines, Communications Design Association of the Philippines, Animation Council of the Philippines Inc., Game Developers Association of the Philippines, Film Development Council of the Philippines, United Print Media Group Philippines, Association of Accredited Advertising Agencies Philippines Creative Guild, British Council, and Create Cebu), the official tabulator, PricewaterhouseCoopers, and the official registration partner, TVCXpress Manila.

adobo Design Week 2019 key dates:
Deadline for Entries to the adobo Design Awards: April 5, 2019
Design Exhibit: May 6–12, 2019
Design Masterclass: May 9, 2019
Design Conference: May 10, 2019
adobo Design Awards Asia: May 10, 2019

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