Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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FENDI unveils digital campaign for the New FENDI Way Bag
GLOBAL – FENDI introduces a new digital campaign for the FENDI Way bag, starring SIENNA SPIRO, Amber Mark, Kilo Kish,…
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Nova Entertainment launches new phase of ‘Don’t Think, Just Nova’ campaign
AUSTRALIA — NOVA Entertainment has unveiled the next phase of their bold Nova FM brand positioning campaign Don’t Think, Just Nova, featuring…
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AAMI’s latest brand film turns Aussie luck into a story of wins and wobbles
SYDNEY, AUSTRALIA – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s “Because Australia” brand platform,…
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adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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Johnnie Walker spotlights Paulinho da Costa in global cultural tribute
SÃO PAULO, BRAZIL – What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel…
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CJ WORX, JOURNAL turn a love ritual into wearable media
BANGKOK, THAILAND — Following the success of Magnetic Attraction, JOURNAL and CJ WORX returned with a new chapter that proves powerful…
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Ocean Outdoor, Creator by Infinitum launch integrated DOOH-creator offering
LONDON, UK – Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that…
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Carlsberg taps SKAI ISYOURGOD for festive remix in Year of the Horse campaign
ASIA – Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To…
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Cebu Pacific marks 30 years with OPM anthem ‘Where Dreams Fly’
MANILA, PHILIPPINES – Cebu Pacific releases the official music video for the 30th anniversary original soundtrack (OST) “Where Dreams Fly”…
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DSTNCT, MDDI debut ‘Burst of Luck’ for festive film series
SINGAPORE – In celebration of Chinese New Year, the Ministry of Digital Development and Information (MDDI) has worked with DSTNCT…
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adidas Running, Hermanos Koumori Enter the ‘Flow State’ with hypnotic new film
LONDON, UK — The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film…
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FactSet calls out generic AI with ‘Fluent in Finance’ brand push
NEW YORK, USA — FactSet, a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a…
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McDonald’s wraps go runway reeady with Leo UK’s ‘All Flavour, No Mess’ platform
LONDON, UK – Leo UK and McDonald’s have created “All Flavour, No Mess” a product platform that relaunches McDonald’s Wraps across the UK.…
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