THE PHILIPPINES, SEPTEMBER 5, 2012 – The battle for tobacco firms’ right to advertise has just turned to a new twist. The Court of Appeals has allowed tobacco firms to advertise in certain areas but the ban on media advertising stays.
In its August 26 decision, the appellate ruled in favor of Philip Morris Philippines Manufacturing, Inc. which argued that tobacco ads should not be totally banned in the country, citing provisions of Republic Act 9211. The court permitted tobacco companies to promote their products at their points of sale. But the ads should not target minors, the court added.
“Until such time when there is already a new law totally eliminating all forms of tobacco use and tobacco-related activities, this court has no other recourse but to act only in accordance with the prevailing R.A. No. 9211,” said the court decision.
Meanwhile, staunch anti-tobacco campaigners claim that tobacco companies have exploited the fact that Philippine law allows points of sale advertising, Dr. Maricar Limpin, Framework Convention on Tobacco Control Alliance Philippines’ (FCAP) executive director, said.
Tobacco companies, and their advertising agencies have reportedly been putting up small billboard ads outside of stores which is complete violation of RA 9211.
The Senate ways and means committee is currently deliberating on a new tax regime for tobacco and alcoholic products.
