Japan is still leading Asia’s performance in the Cannes Lions International Festival of Creativity 2026 Industry Craft Lions and Digital Craft Lions shortlists, accounting for eight of the region’s 13 shortlisted entries across the two categories.
Dentsu Tokyo emerged as Asia’s strongest-performing agency, securing five shortlist spots in both categories.
Check out the shortlisted works below:
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2026 Cannes Lions Industry Craft Asian shortlist
Art Direction: Outdoor Ambient
- “Players Manholes” by Wieden+Kennedy Tokyo for Major League Baseball (Japan)
Illustration: Adapted Print
- “Dear Difference” by Dentsu Tokyo for Taketsuru Pure Malt (Japan)
Photography: Outdoor Standard
- “Rooftop Revival” by LePub Singapore/LePub Milan for Heineken (Singapore)
Photography: Adapted Print
- “Fascinating” by The Nine Shanghai for Shenzhen Tourism Bureau (Mainland China)
Copywriting: Outdoor Standard
- “A.I. Irresponsibly” by BLKJ Havas Singapore for Brewlander Beer (Singapore)
Brand & Communications Design
- “Craftman.Ships” by Hakuhodo Gravity/Hakuhodo Cabin Tokyo for SHIPS (Japan)
- “Innocent Fighters” by Dentsu Tokyo for The Ad Museum Tokyo (Japan)
- “Dear Difference” by Dentsu Tokyo for Taketsuru Pure Malt (Japan)
2026 Cannes Lions Digital Craft Asian shortlist
Motion Graphics Design & Animation
- “Create a Beautiful Future” by Dentsu Tokyo for ADC 105th Annual Awards (Japan)
Personalized Storytelling & Experience
- “Seat With a View” by VML Riyadh for Flynas (Saudi Arabia)
Curation of Data
- “The Birdwatcher” by FP7 McCann Dubai for Spoor (United Arab Emirates)
Innovative Use of Technology
- “The Birdwatcher” by FP7 McCann Dubai for Spoor (United Arab Emirates)
- “Waves of Will Powered by NTT” by Dentsu Tokyo for NTT Human Informatics Laboratories (Japan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Industry Craft and Digital Craft Lions shortlist.
Check our adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.
