NEW YORK — Ogilvy Singapore has once again been named APAC Agency of the Year in The One Show 2026 Global Creative Rankings, securing the regional top spot for the second consecutive year following the announcement of point totals during Creative Week in New York.
The agency earned the distinction through its work on “Vaseline Verified” for Vaseline, in collaboration with Ogilvy South Africa Cape Town, Ogilvy UK London, and Ogilvy New York. The campaign received three Best of Discipline wins in Creator Content, Direct Marketing, and Public Relations, alongside the inaugural Best Use of TikTok award, the Creative Marketer Pencil, 10 Gold Pencils, two Silver Pencils, and one Merit.
Globally, By-Enjoy Fujian was named 2026 One Show Design Firm of the Year after winning Best of Discipline in Design & Branding and a Gold Pencil for “GDC Award 2025,” created with Graphic Design Association Shenzhen on behalf of GDC Award.
The Top 10 APAC Agency Rankings for The One Show 2026 are as follows:
- Ogilvy Singapore
- Motion Sickness Auckland
- Dentsu Inc. Tokyo
- Grey Thailand Bangkok
- Synthesis Agency Tashkent
- Heralbony Co. Ltd. Morioka
- The Nine Shanghai
- Leo India Mumbai
- Leo Australia Sydney and OMD Sydney (tie)
Meanwhile, the Top 5 APAC Independent Agency Rankings include:
- Motion Sickness Auckland
- Synthesis Agency Tashkent
- Heralbony Co. Ltd. Morioka
- The Nine Shanghai
- Muma Malaysia Petaling Jaya and Sour Bangkok (tie)
Reed Collins, Chief Creative Officer at Ogilvy APAC, was also named The One Show APAC Creative of the Year for the second straight year.
Among the global highlights, VML New York led the Agency Rankings, followed by Rethink Toronto and Uncommon Creative Studio London. Rethink Toronto topped the Independent Agency Rankings, while Ogilvy Group was named Agency Network of the Year. “Vaseline Verified” was recognized as the Highest Ranked Work globally.
Country Rankings saw the United States, United Kingdom, Canada, France, and México rounding out the top five markets, while Asia Pacific ranked fourth among global regions.
The One Show also announced its 2026 Regional Agencies of the Year, with Ogilvy Singapore leading Asia Pacific, Uncommon Creative Studio London representing Europe, Grey México México City topping Latin America, Ogilvy South Africa Cape Town winning Middle East & Africa, and VML New York named North America Agency of the Year.
The One Show 2026 Global Creative Rankings are calculated based on cumulative points awarded for winning entries across Pencils, Merits, and Special Awards. Points are allocated according to award level, with Gold Pencils worth 45 points and Best of Show receiving 135 points.
The One Club for Creativity, organizer of The One Show and other global creative initiatives, said revenue generated from award entries is reinvested into programs supporting industry access, creative education, professional development, and career advancement across the global creative community.
