MANILA, PHILIPPINES – CDO Funtastyk earned its first Gold Anvil Award for its latest ad campaign, recognized for its effective use of digital platforms to address a long-standing perception challenge in the tocino category and reinforce the brand’s leadership in Filipino households.
Given by the Public Relations Society of the Philippines (PRSP), the country’s premier organization for PR professionals, the Anvil Awards honors excellence in public relations programs that demonstrate clear strategy, strong execution, and measurable impact. With its latest campaign, CDO Funtastyk stood out for its ability to align consumer perception with the brand’s actual market performance, strengthening its position as the #1 tocino brand in consumer mindshare.
Built around the idea of an “undeniable coronation”, CDO Funtastyk partnered with Vice Ganda, the Unkabogable Queen, to confidently challenge category assumptions and signal brand leadership. More than a celebrity partnership, the collaboration brought credibility, cultural relevance, and clarity to the brand’s message, helping distinguish CDO Funtastyk in a highly competitive, everyday food category.
Working with communications agency Seven A.D., the campaign used digital platforms as its primary channel. A phased teaser-and-reveal approach was followed by sustained engagement across social media, with fan communities and online pages organically extending the conversation. This allowed the campaign to reach audiences beyond paid placements and build stronger recall and resonance.
“More than a visibility push, this campaign addressed a real brand challenge. We set out to close the gap between how CDO Funtastyk was perceived and its actual standing in the market. This Gold Anvil Award affirms that when you combine clear positioning, credible partnerships, and disciplined digital execution, you can meaningfully strengthen brand leadership and consumer mindshare,” said Bernice Jalgalado, Vice President for Marketing of CDO Foodsphere.
As CDO Foodsphere, Inc. marks this milestone, CDO Funtastyk continues to deliver quality products trusted by Filipino families, reinforcing its place in everyday meals and shared moments at home.
For more information on CDO Funtastyk and other award-winning initiatives, visit the official CDO website.
