BANGKOK, THAILAND – Turning the packaging for a bite-sized donut—famous for spreading joy in every bite—into a reason to celebrate.
Tim Hortons Thailand and CJ WORX introduce “Boxcation,” a fun and lighthearted campaign that proves celebrations don’t need to be saved for birthdays or promotions.
The campaign brings a fresh twist to Timbits with a series of origami-inspired boxes that fold into celebratory symbols—a medal, a champagne bottle, and a trophy. Each box is designed to make everyday moments feel a little more special.
Whether it’s making it through a hectic morning or finally reaching Friday, “Boxcation” turns ordinary moments into mini celebrations—one box of Timbits at a time.
Because at Tim Hortons, joy isn’t just in the donut—it’s in celebrating life’s little wins, too.
