NEW ZEALAND – Amazon Ads specialist Deep Media has officially launched in New Zealand, appointing experienced media leader Anna Walker as Country Lead, just days ahead of the introduction of advertising on Prime Video in New Zealand on August 28, 2025.
Anna, who will be based in Christchurch, will lead Deep Media’s efforts to support independent agencies and brands across the country in unlocking the value of Amazon’s advertising solutions. Her previous roles include senior strategy positions at MediaWorks, Publicis, and FCB, giving her deep understanding of both agency and client-side needs.
“Prime Video advertising represents a major shift in the New Zealand media landscape,” said Anna. “The ability to combine premium streaming environments with Amazon’s first-party data and measurement capabilities opens up powerful opportunities for New Zealand brands. I’m excited to bring Deep Media’s proven expertise to the market.”
Deep Media was founded in 2024 by ex-Amazon executives Paul Kent, Andrew Hammond, and Blake Gorman, and is a verified Amazon Ads partner. The group, which drives growth for advertisers across Amazon’s suite of ad platforms including Prime Video, IMDB, Twitch and retail platforms, manages campaigns across APAC, Europe and North America. Deep Media has doubled in size over the past year amidst growing demand as clients embrace access to exclusive inventory and first party data available via Amazon Ads.
“Our goal is to be the leading conduit between Amazon and independent agencies and marketers in New Zealand,” said Paul Kent, Managing Director and Co-Founder of Deep Media. “Combining our unique expertise working at Amazon with Anna’s deep local knowledge and experience, will ensure that NZ brands and agencies are able to unlock its full potential. There’s a real appetite for smarter, more accountable advertising, and Amazon is uniquely positioned to deliver on that.”
Amazon’s ad business is scaling rapidly — generating over A$24 billion in global revenue in Q2 2025 alone, up 23% year-on-year. Closer to home, Tourism New Zealand recently became the first national tourism board to launch an Amazon Ads campaign, using Prime Video, Twitch and retail media to drive travel bookings through a custom Amazon storefront.*
“We’ve seen firsthand the impact Amazon Ads is having in Australia,” said Andrew Hammond, Co-Founder and Chief Commercial Officer of Deep Media. “With the right guidance, New Zealand brands can take full advantage of what Amazon now offers, from streaming to retail media and beyond.”
