Eight O’clock Coffee, the famous coffee that has been shared across generations, has re-launched its brand. In an effort to break away from the traditional assumption that coffee’s only purpose is to help people re-fuel or savor time alone, Eight O’clock Coffee aspires to show a new generation of coffee drinkers that sharing a cup is about spending more quality time with the people you love. Time spent with each other over a good cup of coffee fosters togetherness, belonging and intimacy, encouraging their new tagline, “Get together Around Eight O’clock Coffee”.
Eight O’clock Coffee’s new campaign brings this message to life through a beautiful animation style on TV, radio, social and digital breaking the mold of the usual coffee advertising. The new campaign, developed in partnership with Spark44, brings forward a sentimental warmth nodding to the brand’s long heritage whilst boosting the power of connection. https://nexusstudios.com/work/power-of-coffee/
Throughout the years, the Eight O’clock Coffee brand has explored new varieties, changed their look, but some things will never change: the brand exists to help you savor the time spent with your favorite people.