Press Release

Global design leaders to attend Int’l Design Conference

Design rockstars, changemakers, and industry leaders in the country and across the globe will be at the forefront of the second International Design Conference (IDC) 2018 on September 21 at the Samsung Hall in SM Aura.

Among the keynote speakers in the conference are Quotient Design Research founder Michael Barry and Aidea, Inc. President and CEO Abelardo “Jojo” M. Tolentino, Jr.

Barry, an accomplished engineer and product designer, will contextualize craftsmanship in the wake of Industrialization 4.0, where both digitization and mechanized fabrication are growing more and more sophisticated. Meanwhile, with his artistry rooted firmly in Philippine culture, Tolentino will discuss his design journey as a homegrown talent. He will also share the secret sauce that enabled Aidea to become the first and only Philippine architectural firm in Building Design’s World Architecture 100, a ranking of the top firms in the world. (Aidea is ranked 47th in the world.)


Organized by the Design Center of the Philippines, an attached agency of the Department of Trade and Industry (DTI), the one-day thought leadership event carries the theme Dangerous Ideas: Unleashing Design Leadership, and outlines the different ways in which ideas that are nothing short of dangerous should be the norm in a world where Design Leaders are best suited to navigate hyper-change.

Launched in 2017, the International Design Conference embodies the ethos of Design Center – to nurture a strong community of creative and act as a catalyst for the design community to thrive. 

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