ASIA-PACIFIC – SYDNEY, AUSTRALIA, JUNE 14, 2011 – Tourism Australia has announced the appointment of OMD for its global media services account. The contract covers media planning and buying, search marketing and optimization, and social media marketing.
Tourism Australia Managing Director, Andrew McEvoy, said, “Tourism marketing is constantly evolving and the expiry of our existing global media services contract provided us with an opportunity to test the market again, in line with Tourism Australia’s long-term strategy and goals. OMD demonstrated creativity, consistency and a depth of talent on a global basis, as well as a real enthusiasm for our business, and we’re really pleased to have them on board.”
“Carat has done a great job for us over the past six years, including helping to roll out our current global brand campaign, ‘There’s nothing like Australia’, and I’d like to thank them for their efforts,” McEvoy added.
Barry Cupples, CEO of Omnicom Media Group, APAC said, “We are proud to welcome Tourism Australia into OMD. This was a fantastic collaboration from start to finish and one which showcased how well our global/regional community came together to support our Australian colleagues in pitching.”
“With what is still a relatively new global brand campaign really starting to gain traction and with the recent launch of the 2020 Tourism Industry Potential, this is a hugely exciting time to be working with Tourism Australia,” said Peter Horgan, CEO of OMD, Australia. “Getting the opportunity to help market your own country at home and abroad doesn’t come along every day and we’re thrilled to be entrusted with the responsibility."
The new arrangements will start in July 2011 and run for three years, with an option to extend the contract for two further 12-month periods.
