MANILA, OCTOBER 15, 2012 – Branding expert Jörg Dietzel’s research in Asia has discovered some mega-trends that will help Asian brands thrive and ultimately take over, both here and in the West. From the need of Asians to demonstrate status to the “Asian Pride” and the New Idealism of the younger generation, many developments work in favor of Asian brands – if those can identify them early enough and ride the wave.
Consumer behavior in the region has changed somewhat during the financial crises – and it hasn’t gone back to pre-crisis mode. Dietzel shows new considerations that marketers need to build into their positioning, marketing and communication. The future can be bright for Asian Brands – but only if they play their cards right.
adobo CEO Masterclass, invites you to "Asian Sunrise: Building Winning Brands in the Philippines" on November 13, 2012, 9:00am-4:00pm at the exclusive Tower Club, Makati City. This interactive workshop will give participants in-depth understanding on how leveraging Asian brands can eventually build a successful country brand.
The speaker
Jörg Dietzel, with 22 years advertising experience, is the founder and CEO of Jörg Dietzel Branding Consultants and has led country branding projects with the governments of Singapore and Cambodia. He has also worked with some of the world’s best-known brands, from Audi to Banyan Tree to FedEx. After stints in Berlin, London, Beijing and Hong Kong, Dietzel is now based in Singapore where, aside from managing the branding group, he also teaches Strategic Brand Management, Promotional Management and Advertising in the business schools of National University of Singapore and Singapore Management University. He has authored two bestselling books on branding and business: Create, Connect, Convince (2008) and Cool Cash (2012). He has also hosted "The Consultant", a TV series on Asian Brands that ran on Channel NewsAsia and Arirang in 21 Asian markets.
adobo Masterclass is an annual series of talks where top brand innovators are invited to share their knowledge and experience with the local marketing community.
Media partners for the event are The Philippine Star, Business Mirror, Mandarin Hotel, Future Trade and Tower Club
