Press Release

MyPhone launched Metamorphosis and my|bARKo: champions Filipino Brands

MAKATI – My|phone and Green Sun held two events last July 25 at the Green Sun building to promote Filipino brands. The first event, Metamorphosis, is a one day Tech pop-up store featuring Filipino brands open from 9am to 12 midnight. The second event, my|bARKo, is an exclusive gathering at 6pm for the launch of five startup apps: my|bARKo, my|pay, my|life, my|story, and Knowledge X-change (K.X.).

Metamorphosis features fashion and lifestyle brands, art installments, a cafe, and a restaurant. All transactions in Metamorphosis were done using an app called PayMaya, where buyers scanned QR codes of the store to pay.

Apparel and Accessories display by some of the world-renowned Filipino Fashion Designers


Metamorphosis introduces a cashless shopping experience at Greensun thru PayMaya

Included in Metamorphosis are FIlipino brands BLK, Primadonna, Cocoline Naturals, Jay’s Way Coffee, Icho, and Styled Pop-up. The section dedicated to Styled Pop-up include Luna Jewels, Ivona Fine Jewelry, Styled ETC, Inspirar, Sheica, VM Vorge and Marco, TGLL, Fashion Hub by Dayan Hernandez, Daily Schedule, and Moxie. Designer fashion clothing and accessories by Joel Escobar, Gabbie Sarenas, Jor-el Espina, Filip + Inna, Jaggy Glarino, Tracy Dizon, Tipay Caintic, Ivarluski Aseron, Jojie Lloren, Michelline Syjuco, Adante Leyesa, Joyce Makitalo, Juan Carlo Evaristo, Ken Samudio, Micki Olaguer, , Zara Juan, Arnel Papa, Jul B. Dizon, and Maco Custodio . Also featured is an art installment by Leeroy New, Liliana Manahan, Stanley Ruiz, Tal de Guzman, Wataru Sakuma, and Manu Respall. The event’s aesthetics was designed by Jinggoy Buensuceso.

Fashion designer Maco Custodio is present at the metamorphosis at GreenSun

Filipino Brand Primadona is present at Metamorphosis in Greensun

Filipino Brand Primadona is present at Metamorphosis in Greensun

Leeroy New’s artwork also graced the Metamorphosis

My|bARKo is the launch of five “startapps” under My Solid Technologies and Devices Corporation. These were presented to stakeholders, my|phone dealers, telco partners, and VIP guests. Highlights include a presentation of how the five will help not only the company but also every Filipino.

“These are the five startup programs where each startup supports the other to empower Filipino brand builders,” David Lim, President and Founder of my|phone said.

David Lim, President CEO of MyPhone talks about the future for MySolid Technologies and Devices corp

In my|bARKo, a presentation discussed what each startup was created for. All apps will be available in my|phone and Brown phones and will also be released for other android phones by the end of the year. It will be estimated to have a reach of 10 million by 2019.

CJ Hirro also presented MyPhone’s marketing initiatives: one of which is the #BecauseWeCare campaign wherein a MyPhone users can now get a FREE Accident insurance up to P50,000

First is my|story, a lockscreen mobile magazine app that presents inspirational stories about startups. It contains success stories from different young entrepreneurs and can be accessed by swiping left on your lockscreen.

Next is my|life. It is a rewards and privileges app that helps its patrons know about my|phone’s partner brands. Menus, catalogues, coupons, and lifestyle articles are some examples of what to expect here.

my|bARKo is the flagship app and also an online marketplace. It features any Filipino creators that create products or contents, and Filipino talents that offer their services. Here, anyone can sell their own products or services or act as direct resellers of products featured inside and get commissions from selling. The app hopes that Filipino brands will be enabled through support from fellow Filipinos.

my|pay where all earnings from selling from my|bARKo goes, as well as a tool anyone can use to buy. This financial technology can be also used for doing remittances.

K.X. is a virtual space for exchanging information and knowledge for learning. Novices to professionals are welcome to exchange what they know to help each other polish their brands.

My|phone also presented their latest marketing initiatives with the slogan “my|phone: technology redefined”. They’ve changed the looks of their stores and advertisements, integrating them with QR Codes and augmented reality (AR) for a tech-driven experience. They also changed the packaging to become more eco-friendly, and also launched The #BecauseWeCare campaign, wherein every my|phone and Brown customers will receive up to PHP50,000 worth of accident insurance.

Kevin Tan, Vice president of MyPhone during his welcome remarks

“The mobile phone industry is growing but competition has been heated up,” Kevin Tan, Vice President of my|phone mentioned, “We are mapping out our own creative strategy to promote a Filipino brand committed to its customers.”

Partner with adobo Magazine

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