ASIA-PACIFIC – SINGAPORE, NOVEMBER 2, 2011: The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, has announced the 36 marketer and agency finalists for the 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership. The finalists represent the best-of-the-best in mobile marketing from across the globe.
“The over 25% increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix, ” said Greg Stuart, Global CEO of the Mobile Marketing Association. “Chosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.”
Two Asian campaigns made it to the shortlist. Coca-Cola, UM and McCann Worldgroup Hong Kong’s "Coca-Cola Summer Campaign" was a finalist in three categories: Branding, Promotion and Innovation. Busday and TELiBrahma’s "Busday gets buzzier" from India was a finalist in Social Impact.
The MMA Global Award Winners are currently being reviewed and judged by an all-star panel of international marketers and agency leaders. The winners will be recognized for excellence at the MMA Awards Gala in Los Angeles on November 17, 2011, which culminates the MMA Forum Los Angeles. In addition, the MMA will unveil a new name for the awards – one that reflects the growth and unique character of the mobile channel.
The MMA Awards is the world’s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry. For more information on the Gala, the judges, and on the new name and positioning of the MMA Awards, visit: http://awards.mmaglobal.com
The 2011 MMA Mobile Marketing Awards finalists are:
BRANDING
Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong / APAC
Converse and R/GA for "Converse The Sampler" USA/NA
OMO washing powder and BRANDTONE for "OMO ‘DOOR TO DOOR CHALLENGE’ – BRANDTONE mobile engagement" South Africa/EMEA
Louis Vuitton and Ogilvy France for "Louis Vuitton" France/EMEA
CROSS MEDIA INTEGRATION
Pringles and Crispin Porter + Bogusky for "Pringles Crunch Band App"
Old Navy and Crispin Porter + Bogusky for "Old Navy Records"
Coca-Cola and Scholz & Volkmer GmbH for Coca-Cola "Snowglobes" iPhone Application Germany/EMEA
National Geographic Society and One to One Interactive for "National Geographic Kids Almanac 2012 QR Code Campaign" USA/NA
DIRECT RESPONSE
Pepsi MAX for "Cut to Max – Clubhouse in the Corn" USA/NA
Situation Sthlm and Mobiento for "Sms is King!" Sweden/EMEA
Unilever and BRANDTONE for "SUNLIGHT LAUNDRY BAR – BRANDTONE Mobile engagement campaign" South Africa/EMEA
Garanti and Rabarba for "Garanti-The Last Person on Earth Who Doesn’t Use Online Banking" Turkey/EMEA
PRODUCT/SERVICES LAUNCH
MINI / MINI and MOBILE DREAMS FACTORY for "MINI COUNTRYMAN" Spain/EMEA
Lawry’s and R/GA for "Lawry’s Digital Dinner Bell" USA/NA
HBO and PHD for "HBO GO" USA/NA
Peugeot and NAVTEQ Media Solutions for "Peugeot RCZ launch" UK/EMEA
PROMOTION
Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong / APAC
United Airlines and Barrie D’Rozario Murphy for "Promotion for Travel Options" USA/NA
Pepsi Co. and Rabarba for "Pepsi-Content In a Bottle" Turkey/EMEA
Mobiento for "What the … fast" Sweden/EMEA
Mars Canada and Proximity Canada and for "M&M’s Find Red" Canada/NA
RELATIONSHIP BUILDING
National Healthy Mothers; Healthy Babies Coalition, with Syniverse and Voxiva, for "Text4baby Campaign" USA/NA
Dressbarn and MSLGROUP Americas for "Dressbarn Mobile Fashion Club" USA/NA
Nike+ and R/GA for "Nike+ GPS App" USA/NA
Hennessy V.S.O.P. and Cherrypicks for "World’s first location-enabled Augmented Reality Vision; iPhone and Android App"
INNOVATION
Converse and R/GA for "Converse The Sampler" USA/NA
ESPN and Wieden + Kennedy for "WatchESPN" USA/NA
Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong / APAC
Old Navy and Crispin Porter + Bogusky for "Old Navy Records"
SOCIAL IMPACT
Giorgio Armani and R/GA for " Aqua di Gio Armani Drops for Life App"
TakePart/Participant Media for “Waiting for ‘Superman’ Social Action Campaign”
YoungAfricaLive & Praekelt Group for “YoungAfricaLive”
Busday and TELiBrahma for "Busday gets buzzier"
MOBILE MARKETING ACADEMIC OF THE YEAR
Jeff Rohrs and Morgan Stewart for “SUBSCRIBERS, FANS & FOLLOWERS”
William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D. for “Brand Community and Location Service Social & Mobile Research”
Ramin Vatanparast
